Swiss knife of branding.
I bring my business, design and brand strategy skills to help you define, design or transform your brand or visual identity.
Hi, I am Alekseï Strelnitckii [ A-lek-sey Strel-nitz-ki ], brand designer and brand project manager. I am here to be your
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I do all things brand, from strategy to execution, from money talks to “why do we exist?”, and from design to project management.
Telling stories. Bridging gaps. Identifying stakeholders. Bringing accessibility & inclusion into the game.
I love what I do. Will be happy to learn what you do and what we can do together.
Telling stories. Bridging gaps. Identifying stakeholders. Bringing accessibility & inclusion into the game.
I love what I do. Will be happy to learn what you do and what we can do together.
- Define: strategic thinking for your brand
- Market study & definition of trends
- Choice of positioning
- Customer insight
- Definition of your brand core: purpose, values, mission & ambition
- Create: find a powerful visual expression & voice
- Logo and brand identity (colors, fonts and graphic assets)
- Editorial line (tone of voice and communication principles)
- Onboarding materials (brandbook, pitch guides for salespeople)
- Bring to life: design communication materials
- Creation of templates (PPT templates, social networks)
- Interface design (website mock-ups)
- Creation of branded materials (digital, print or physical)
- Manage the transformation: prepare and deploy change
- Brand deployment strategy
- Brand announcement and rollout preparation
- Change management & culture adoption
My realisations
Spot Surfing
Spot was a French startup developing an app for surf amateurs to allow them to prepare surf trips, connect with local communities and engage in sea protection activities. I ensured all the brand-related activities:
- Market study & Brand strategy
- Artistic direction
- Brand design
- Communications strategy & execution
- Web Design
Sechat Messaging
Sechat is an anonymous messenger currently being developed in the United States. I ensured the artistic direction on the project:
- Visual identity & logo design
- Definition of messaging pillars
Central Proc
Central Proc is a logistics company trading oil, gas and other commodities across Europe, Africa and Middle East. I helped Central Proc to develop the brand:
- Visual identity & logo design
- Definition of messaging pillars
- Design of communication materials (commercial presentation, stationery)
- Web design
Brand Marketing
Brand Marketing is a Russian marketing agency working for a variety of B2B & B2C clients. My work included the following:
- Visual identity & logo design
- Web design
- Website creation using Tilda (no-code tool)
Sunshine Mindset
Sunshine Mindset is a German brand of lifestyle clothing and accessories currently being lauched. I helped the team to finalise their logo and prepare it for printing, and created a brandbook for the brand:
- Logo finalisation and adaptation
- Brandbook creation
About me
I define myself as a Creative Explorer. I love exploring different cultures, techniques and activities. I was born and raised in Russia and I've lived in France since 2017. I started my studies and career in Business and then slowly migrated to Creative industries. My guiding principles are Respect, Optimism & Care. Will be happy to learn about yours ❤️
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Business skills
- Master in Management at ESSEC BS (France)
- 6 years in Consulting in Corporate Communications & Innovation (Wavestone, France)
- 10+ projects for French & International clients as consultant (Accor Hotels, L'Oréal, Petit Forestier etc.)
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Design skills
- 1 year of online studies in Graphic Design (Contented, Russia)
- 1 year of studies in Artistic Direction & Management in Design (Gorbunov Design Bureau, Russia)
- 2 years of practice as freelance designer
© 2024 Alekseï Strelnitckii (individual entrepreneur, EI, incorporated in France).
SIRET 89205605200038. All rights reserved.
SIRET 89205605200038. All rights reserved.
